Het ontwikkelen van een strategisch marketingplan
When faced with a supply chain disruption, proactive and reactive supply chain risk management can in fact make or break a company’s existence. …
Een inspiratiesessie met communicatieprofessionals
By early 2013, even with a newly hired 10-person sales team, Yesware’s sales were abysmal and the company had yet to turn a profit, casting a pall over pending efforts to raise venture capital. …
Kennis van een marketing- en communicatieteam bijspijkeren
Safe to say the management team at Maclaren is having a terrible week. On Monday its US subsidiary issued a press release announcing a recall of every baby stroller it has sold . …
Versterken van de interne samenwerking
In October of 1982, Tylenol in the United States faced a tremendous crisis when 7 people in Chicago were reported dead after taking extra-strength Tylenol capsules. …
